Cannes Lions

BEAT YOUR POUNDS

TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT / 2014

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Description

'Carabao Fitness Center' has a special offer for people to lose weight. The message: at

'Carabao' we will challenge your body? and that will be effective. And will be fun!

Our cast consists of the composer Matt Nickle, Salt Lake City Utah Musicians, Liahona

Seumanu and Tyrell Shepherd and Niu Luamanuvae 'the human drumset' - a talent who

transports all necessary attributes. He is of course overweight but carries his pounds with

a unique pride and self-confidence.

With his presence in contrast to his animators, he conveys: 'Carabao' will challenge your

body and you will have fun.

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BEAT YOUR POUNDS II

TBWA\GERMANY, Dusseldorf

BEAT YOUR POUNDS II

2014, DINGER & PLOGHOEFT

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