Cannes Lions

BEAT YOUR POUNDS II

TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT / 2014

Film
Film

Overview

Entries

Credits

Overview

Description

'Carabao Fitness Center' always has special offers for people to lose weight.

The main message: no matter how high or low your motivation is: at 'Carabao'

we will challenge your body – and that will be fun. A brand new course you can

take at Carabao is "CROSSFIT“. This workout promises to reach the maximum

effect of weight loss with very little effort. In this commercial the main subject

is the body itself. Carabao Fitness is

different: Effective workout with fun.

It becomes an instrument that is fun to play and fun to challenge. Now also

with little effort – represented by the little people drumming energetic on the

body to challenge him. 'Carabao Fitness Center' always has special offers for people to lose weight. Usually this kind of workout has nothing to do with fun. Therefore, we were looking for a music that transports this idea perfectly.

Execution

'Carabao Fitness Center' always has special offers for people to lose weight.

Usually this kind of workout has nothing to do with fun. Caraboa Fitness is

different: Effective workout with fun. Therefore, we were looking for a music that

transports this idea perfectly.

The solution: we use the body of our actor as an instrument and

demonstrate 'beat your pounds'. The new course offer „Crossfit“ (which promises high effect

with little effort) is represented by the little people who energetically work on

the body.

This commercial is the follow-up of a TV-Spot for the Carabao Fitness Center

that has already been running last year. This one now promotes the new course

offer “CROSSFIT”. The music track is an original score written specifically for

this video.

Similar Campaigns

2 items

BEAT YOUR POUNDS

TBWA\GERMANY, Dusseldorf

BEAT YOUR POUNDS

2014, DINGER & PLOGHOEFT

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