Cannes Lions
TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT / 2014
Overview
Entries
Credits
Description
'Carabao Fitness Center' always has special offers for people to lose weight.
The main message: no matter how high or low your motivation is: at 'Carabao'
we will challenge your body – and that will be fun. A brand new course you can
take at Carabao is "CROSSFIT“. This workout promises to reach the maximum
effect of weight loss with very little effort. In this commercial the main subject
is the body itself. Carabao Fitness is
different: Effective workout with fun.
It becomes an instrument that is fun to play and fun to challenge. Now also
with little effort – represented by the little people drumming energetic on the
body to challenge him. 'Carabao Fitness Center' always has special offers for people to lose weight. Usually this kind of workout has nothing to do with fun. Therefore, we were looking for a music that transports this idea perfectly.
Execution
'Carabao Fitness Center' always has special offers for people to lose weight.
Usually this kind of workout has nothing to do with fun. Caraboa Fitness is
different: Effective workout with fun. Therefore, we were looking for a music that
transports this idea perfectly.
The solution: we use the body of our actor as an instrument and
demonstrate 'beat your pounds'. The new course offer „Crossfit“ (which promises high effect
with little effort) is represented by the little people who energetically work on
the body.
This commercial is the follow-up of a TV-Spot for the Carabao Fitness Center
that has already been running last year. This one now promotes the new course
offer “CROSSFIT”. The music track is an original score written specifically for
this video.