The project is about much more than science and statistics. It’s protecting the vibrant soul of Mozambique. It’s where modern science meets African culture. So, we brought together Mozambique’s iconic Capulana fabric and the four Malaria pathogens, to create unique pathogen patterns. These were incorporated throughout the CI.

We collaborated with traditional Mozambican fabric makers and designers to apply these designs to the Goodbye Malaria clothing range, helping to raise additional funding for the spraying program.

Digitally, the pathogen patterns respond to real-time data, disappearing as Malaria cases are reduced. Yearly, this will reflect on their fabrics and collateral elements too.

The idea was to combine the science of Malaria and Goodbye Malaria’s reason for being, with the vibrant, dynamic soul of Mozambique. We thus created four base illustrations in the style of Mozambique’s iconic Capulana fabric, depicting the four Malaria pathogens: Plasmodium Falciparum, P. Vivax, P. Ovale, and P. Malariae.

These distinctive and ownable pathogen patterns were used on all clothing packaging. All packaging thus contains the Goodbye Malaria story and mission. Elements include:

• Multipurpose packaging and wrapping solution that can be layered in various combinations

• Swing tags

• Clothing range

• Collateral

Digitally, the identity will be responsive to real time data, so that as more Mozambicans are protected, the pathogens in the design will start to disappear. Yearly, this will reflect on all printed elements and clothing too. Hopefully, some day, there will be no more pathogens left in the CI, when Mozambique says goodbye to Malaria for good.

This identity helps to change the way the world sees African NGOs. Rather than focusing on negatives and shock tactics, it’s a celebration of the incredible work being done on the ground by Goodbye Malaria.

Our competition is other NGOs campaigning for corporate funding. This identity creates a meaningful and extremely distinctive brand presence for Goodbye Malaria, helping them stand above their competition.

The quality of illustration and materials used, as well as the attention to detail, combine to create a world-class CI, positioning Goodbye Malaria as a serious and reputable global organisation. So far, this new CI has helped Goodbye Malaria receive $100 million from The Bill Gates Foundation, in association with The Global Fund.