Reebok's affiliation with the NHL gave us the opportunity to tap into the actual training methods of hockey greats. In documentary style, and because Reebok shouldn't have the slickness of Nike or Adidas, we returned to superstar Sidney Crosby's childhood home where we filmed unscripted games between Sid and teammate Maxime Talbot, shooting pucks into the legendary dryer that Sid shot up as a kid. We created a :30 teaser to send fans to Facebook where they could become Reebok Hockey Fans and watch the action on longform videos.