Cannes Lions

LIVE WITH FIRE

SMUGGLER, Los Angeles / REEBOK / 2013

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LIVE WITH FIRE is a rallying cry to live life to the fullest. It's not enough to just walk through life; you should live your life with passion, intent and purpose. When you do, your whole life will ignite and in turn, you will ignite the lives of people around you. At Reebok, we are uniquely positioned to spark your potential, and then to be the partner that shares your passion. We don't believe exercise or creative expression is about the 'glory,' but rather the means by which people can reveal better versions of themselves. We are a community of like-minded people, who don't just encourage people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger. And we believe this path we are on will grow, like a fire, and influence those around us, making them stronger too.

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