We developed a new website that would convert Body Shop browsers into buyers. The site needed to reflect The Body Shop's updated corporate brand aesthetic, as well as bring their complete product line to the web. Our information architects created an intuitive and accessible navigation structure to house the company's vast product line. Architects also wireframed the entire check-out process and all function areas of the site, ensuring that users could complete transactions without stumbling over any usability pitfalls. To bring the interface to life, our design group developed a clean, modern aesthetic that focuses on the natural beauty inherent in the ingredients. The texture of fresh, natural fruits invokes every sense, while strategic use of the company's signature green helps the site feel vibrant.