The Body Shop created a limited edition collection of the rarest and most endangered fragrances. 3 famous noses picked 3 scents (Nigritella, Kahaia and Swietenia) that were on the verge of extinction from 3 continents. They used headspace technology - a unique process where you draw the scent without harming nature - to extract these exotic smells.

We wanted people to experience this process. And understand the making of these wildest perfumes. Of course, the smell can do the talking, but it's the experience that will do the selling.

With a limited budget at our avail, we utilised the open store layout of The Body Shop boutiques to our best advantage. We used the posters, a static medium, to showcase the making of the perfume.

The Body Shop created a limited edition collection of the rarest and most endangered fragrances. 3 famous noses picked 3 scents (Nigritella, Kahaia and Swietenia) that were on the verge of extinction from 3 continents. They used headspace technology - a unique process where you draw the scent without harming nature - to extract these exotic smells. We wanted people to experience this process.

We created 3 posters, crafted out of perfume testers. These specially made posters let people tear off the scent strips without harming the flower designs.

We installed these posters in The Body Shop stores across Dubai. The fluttering scent strips intrigued the shopper, pulling him/her into the store. The 3 posters demonstrated the making of the 3 perfumes. Leading to a 300% increase in footfalls within the first week. 500 testers were used. 400 bottles were sold.

The 3 posters were made out of perfume testers. The design and the colour palette was inspired by the flowers' places of origin - Switzerland, French Polynesia and India.

We installed these specially-made posters in The Body Shop stores across Dubai. The fluttering scent strips intrigued the shopper, pulling him/her into the store.