We developed a new website that would convert The Body Shop browsers into buyers. The site needed to reflect The Body Shop's updated corporate brand aesthetic as well as bring the company's complete product line to the Web. Our information architects created an intuitive and accessible navigation structure to house The Body Shop's vast product line. Architects then wire framed the entire checkout process and all function areas of the site ensuring that users could complete transactions without stumbling over any usability pitfalls. To bring the interface to life, our creative team developed a clean, modern aesthetic that focuses on the natural beauty inherent in the ingredients. The texture of fresh, natural fruits invoke every sense, while strategic use of the company's signature green helps the site feel vibrant.