We teamed up with the queen of celebrity look-a-likes, director Alison Jackson to create our home video, seemingly shot by Prince William on his phone, featuring cameos from Camilla and Prince Harry.

In the week leading up to Mother’s Day, the incredibly popular spoof Twitter account @Elizabeth_Windsor posted photos from inside Buckingham Palace showing her suspicions that Charles was up to something with the help of The Body Shop.

On the day of the launch, @Elizabeth_Windsor announced the home video on Twitter, while we posted it onto The Body Shop’s Facebook and YouTube channels, instantly sparking national press coverage.

The film received 2.1million video views and 30k shares on Facebook in the first two weeks of launching in the UK, the majority of views being organic. The Body Shop’s Twitter gained 10.2million Twitter impressions during that period, alongside national news coverage including The Daily Mail.

It is the most successful content piece in The Body Shop’s history, receiving 6500% higher engagement than any other video posted in the UK. Skincare sales were up 17% during the campaign. The film helped recruit a new audience to the brand, and following its UK success, will launch in global markets in May.