We came up with SKOL’s Round Breathalyzer, a test you take before you get in your car. On their way out of the bar, people had to take the breathalyser test in order to open the door and get the keys. Did you pace yourself? The door would open and you get the keys. Had one beer too many? Then the door wouldn't open, the keys would be locked inside and SKOL would send you home in a cab. SKOL’s Round Breathalyzer works based on the person’s alcohol levels. If the results are low, the door opens. If they are high, the door would remain locked and a siren would go off, causing a ruckus.

In 1 day we reached over 700 people. And more than 50 got home safely.