During the South Africa World Cup period, the goal was used as the most important football expression to engage with Colombians regardless of gender or social status. The prize didn´t depend on the contestant´s luck; it depended on their ability to shout the longest 'goal'.

We had more than 40 flying hours to go visit everyone at home and create a street party.More than 30,000 impacts were achieved between contestants and witnesses.3,120 airing seconds on TV.2,230 exchange points.8,000 activated stores.250,000 contestant envelopes.1,250,000 bottle caps collected in 6 promotion weeks.And... a whole country singing the longest 'goal'.