For Homecenter’s birthday we created the world’s biggest piñata, measuring 10 metres high, consisting of over 3.5 tons of iron and stuffed with over US$100,000 in gifts for the guests: washers, refrigerators, gift vouchers and 2 brand new cars. Before smashing the big piñata, we put the piñata on display at key points around Bogota for 3 weeks, and on September 18th over 1,000 Colombians showed up to our party and took home gifts for their house, generating a 38% increase in sales over the 2010 campaign, and better yet, Homecenter became the second most relevant brand for the Colombian population according to the Havas Media Colombia study.

To celebrate Homecenter’s 18th birthday, we made the world’s biggest piñata and loaded it with over US$100,000 of gifts. We put the piñata on display around key points around Bogota for 3 weeks, and encouraged Colombians from our Fan Page to come and break the piñata open on September 18th showing up just with a receipt from Homecenter. Over 1,000 Colombians showed up for the piñata smashing and took home a gift ranging from refrigerators, washers, gift vouchers and even 2 brand new cars. So on September 18th, we held the first party in Colombia where the guests took the gifts home.

• We gained 20 hours of free press on the major networks• We got 256,966 hits on homecenter.com.co• Our Facebook fans went from 8,132 to 21,819 in 4 days• Sales went up by 38% compared to the 2010 birthday celebration campaign• And best of all, Homecenter became the second most relevant brand for the Colombian people