Cannes Lions

Lime Ritual

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / CORONA / 2017

Film

Overview

Entries

Credits

Overview

Description

‘Lime Ritual’ is a visual depiction of Corona’s ritual around the lime; juxtaposed against a woman plunging into the sea, the film draws a parallel between the lime and the woman each on their way to the ultimate refreshing experience.

Through hyper sound design and evocative imagery, the film takes a viscerally inclusive approach, transporting viewers outside and into the moment.

‘Lime Ritual’ is part of Corona’s new global brand platform ‘This Is Living’, which reminds us to go outside to live more moments that matter.

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