Cannes Lions
PEREIRA O'DELL, San Francisco / CORONA / 2022
Overview
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Free Range Humans is not another travel show, rather it’s a lifestyle series personifying Corona’s brand ethos by inviting audiences to experience it through the stories of real people living their authentic lives by helping to rebuild the natural world.
Through this ambitious initiative, Corona assumes the role of publisher, going beyond traditional advertising to create content consumers want to watch and engage with again and again. Free Range Humans is a content series with a heavy focus on social––running primarily across YouTube, Facebook, and Instagram.
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