Cannes Lions

CORONA LIGHT RUT BUSTER

GOODBY SILVERSTEIN & PARTNERS, San Francisco / CORONA / 2013

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Have a friend whose life is stuck on repeat? Bust them out of their rut with a refreshing change of beer. With the Corona Light Rut Buster Facebook app, simply pick your friend and what kind of rut their life is in, and hit go. The app then pulls from 150 unique scenes and animations to create a customized short film of how ridiculously rad your friend's life could be, if only they'd swap their boring brown beer bottle for a refreshing Corona Light.

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