Cannes Lions

Suncraft

DAVID, Miami / CORONA / 2022

Digital Proof JPG
Demo Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

This illustration was entirely made with sunshine to announce the new Corona Sunbrew, the first ever 0.0% beer infused with vitamin D, the sunshine vitamin. The artist used a magnifying glass, a wood panel, and sunlight to make this art. The lens bent the light, the wood combusted, and he dragged the focal point to create this beachy-vibe image of surfers, a kiosk, a turtle, and more elements that instantly take us to the beach, Corona’s favorite environment.

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