An instant's length depends on the intensity experienced. This is the idea behind the 2 Campari commercials, Americano and Orange Passion.

The 2 spots expand in 30 seconds the aperitif's moments: exchanging knowing glances, spectacular accidents, hidden jealousy are a mix of experiences happening around the two cocktails.

The stories take place in an ideal Campari Bar where customers are "freezed" in order to catch every single detail of the story and describe the cocktails' ingredients at the same time.In the Americano commercial a little jealousy drama is told.