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HAVAS WORLDWIDE MILAN, Milan / CAMPARI / 2016

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Overview

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Credits

Overview

Description

Camparisoda has always celebrated true friendship.

Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst.

To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro.

Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.

Execution

Camparisoda has always celebrated true friendship.

Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst.

To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro.

Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.

Outcome

INTERACTIONS FOLLOWERS

Twitter 59 33.686

Facebook 132 469.068

Instagram 1.572 248.436

Tot 1.763 751.186

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