Cannes Lions
HAVAS WORLDWIDE MILAN, Milan / CAMPARI / 2016
Overview
Entries
Credits
Description
Camparisoda has always celebrated true friendship.
Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst.
To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro.
Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.
Execution
Camparisoda has always celebrated true friendship.
Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst.
To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro.
Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.
Outcome
INTERACTIONS FOLLOWERS
Twitter 59 33.686
Facebook 132 469.068
Instagram 1.572 248.436
Tot 1.763 751.186
E-commerce on going
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