Behind a great cocktail, there is a great bartender and without the

participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.

“The Legend of Red Hand” tells the story of a mysterious bartender.

He (or she) is the best bartender of the world, but nobody knows the real identity of Red Hand. He never shows his face, his hands are always covered with a pair of red gloves. Mia Parc, whose name is the perfect anagram of Campari, is a photographer and she has a secret mission: to capture Red Hand in a picture. She will travel all around the world to find out the truth, bittersweet as Campari: Red Hand is more the one, all the best bartenders in the world are Red Hands. All the bartenders in the movie are real famous bartenders from all around the world.

The film stars the star of Avatar Zoe Saldana and the Italian actor Adriano Giannini.

The trailer of the short-movie was released on YouTube

and social media one month before the online with a catchphrase:

“Who is Red Hand?”

After the success of the short-movie, each country involved (Italy, USA, Uk, Argentina, Brasil, Germany) released a video reveal in which it is finally shown the face and the name of the local “Red Hand”:

the best bartender of the country.

“The Legend of Red Hand” collected more than 30,7 Million views

on the 30” trailer and more than 3 Millions views on the full movie.

The campaign launched the idea of Red Hand across the world and many countries decided to create their own local campaigns starring their best bartender and Campari cocktails.

All the contents from the countries involved have been tagged with #reddiaries and are visible online.