Cannes Lions

Waitrose 'Coming Home'

THE MILL, London / WAITROSE / 2017

Film
Demo Film
Demo Film

Overview

Entries

Credits

Overview

Description

The film depicts a story, based on the real life migration of a Scandinavian robin, of a young, spritely CG bird and his epic journey across vast landscapes, into the garden of a young girl, who eagerly anticipates the annual return of the festive creature at Christmas time.

The robin overcomes many difficulties along the way form a falcon attack, to a lighthouse storm before being picked up by a trawler.

Our 2D and 3D teams carefully crafted a fully photo-real CG robin full of personality to ensure the viewer emotionally connects with every step of its journey.

The robin is finally seen sharing a mince pie with another fellow robin as the girl’s family looks on lovingly before enjoying their Christmas dinner.

Execution

The team pushed the boundaries of visual effects over the course of a five month period to create a 100% CG photoreal robin, portraying a heart-warming story of migration.

This large-scale project was ambitious and technically complex, allowing the team to showcase never before seen CG and VFX detail through the use of bespoke tools.

The challenge was to create a robin with an unlimited range of movement and an ability to perform in any shot throughout constantly changing environments and interactions.

The team photo-scanned a real robin skeleton from references, which was used to recreate the internal bone structure of the robin.

The team also crafted a bespoke, in-house feather tool, to create over 5000 unique feathers to make up the robin’s body.

The system was so sophisticated the team were able to control every detail; the number of barbs, length, clumping, fluff, width and bend of the feathers.

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