Cannes Lions

JOHNNIE WALKER

BBH, London / DIAGEO / 2009

Film
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"You've reached a crossroads in your journey. Which way to go now?"Thus the opening VO narrative establishes the premise for the new Johnnie Walker brand film - that the choices we make and the paths we choose, are what define who we are.And the surreally created setting of a man standing at a crossroads, who is presented with a variety of lifts to take/paths to choose, provides the visually rich background to this latest metaphor in the 'Keep Walking' campaign.

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