As new Beer brands are appearing in the Market, Andes, the leader beer in Mendoza, Argentina wanted to find a new way to connect with consumers, which are mostly men.The objective: To increase brand preference through an innovative proposal.THE SITUATION:Men love going to bars to drink beer with friends.THE PROBLEM:Girlfriends. They hate it when men go to bars to drink beer with friends.THE SOLUTION:ANDES TELETRANSPORTER.Soundproof booths placed in the main bars of Mendoza, Argentina.These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.

In order to get the people to the bars to try the ANDES TELETRANSPORTER, we developed TV spots that described the problem, the solution, and how the Andes Teletransporter worked.We also produced some viral spots that ran on masculine websites.On the Internet we developed a special website www.andesteletransporter.com where we recreated a pefect copy of the TELETRANSPORTER´s sound panel. On these site men could practice their speeches before using the real machine at bars.

Word of mouth was immediate.- Within a week the Teletransporter was the talk of the town across the province of Mendoza.-In only two months it received 6 million visits on YouTube.

-Every minute there was a new tweet on the case on Twitter.-Up to this moment there are 871000 blogs that talk about the Andes Teletransporter.-The action was picked up by the National and International media.-The InBev group considered it the best marketing action in the last two years on a global scale.AND MOST IMPORTANT, BRAND PREFERENCE INCREASED BY 10 POINTS.