Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / AB INBEV / 2017
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Description
Building on Corona’s ‘This is Living’ global brand platform, ‘Paradise’ is a refreshing reminder of what it feels like to be outside during an age where humanity spends the vast majority of their lives indoors.
The hyper sensorial film captures the sights, sounds and sense of adventure on the journey to a secluded beach – and the reward once you get there. The sensation of the wind blowing through your hair. The stories born out of bumpy, yet thrilling, forms of transportation. The vistas that take your breath away. And more than anything, the feeling of being alive.
This immersive approach brings viewers into ‘Paradise’, evoking the sense that they’re alongside the film’s group of friends throughout their epic journey.
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