Objectives- To support Boddington’s sponsorship of the Commonwealth Games without making any reference to athletics!- Create a “Fun in the Pub” atmosphere for the online environmentTarget Market Men 30 – 45Long term Ale drinkers / recent converts from lagerStrategy Develop two games on boddingtons.com, based on the real life Pinball and Darts rules placed on www.boddingtons.com They were designed to re-create the atmosphere of your typical Boddingtons pub up in Northern England! To support these games with an eyeblaster for each,depicting the crucial moments of each game.