Cannes Lions

BEETLE

ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2004

Film

Overview

Entries

Credits

Overview

Description

The New Beetle and the Apple iPod come together. The spot shows close ups of a White Beetle and Apple iPod, seemingly melding together. This promotes that you can purchase/lease a Beetle and get a new iPod. Ends with shot of woman using iPod in her Beetle.

Similar Campaigns

12 items

Crashed Cases

NORD DDB, Stockholm

Crashed Cases

2018, VOLKSWAGEN

(opens in a new tab)