Cannes Lions

VOLKSWAGEN GOLF R32

TRIBAL DDB SYDNEY / VOLKSWAGEN / 2004

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The Volkswagen Golf R32 is a limited edition import with incredible power and performance characteristics - the most powerful Volkswagen Golf ever built. As part of a fully integrated launch campaign, Tribal DDB produced an 'emosite' that created a tangible, interactive experience out of the sporty, sexy, individual drive offered by the car. Speed, performance, style and integration are present in everything from loading to content delivery. The site uses a blend of flash animation and studio shots compiled by Tribal DDB. A video from Volkswagen AG is also incorporated to give the site more 'rev-head' appeal. To view this entry, enter the URL and click on the link - Golf R32.

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