Cannes Lions

Obstacles

DDB SPAIN, Madrid / VOLKSWAGEN / 2017

MP3 Original Language
MP3 Original Language
MP3 Translation
MP3 Original Language
MP3 Translation
MP3 Translation
MP3 Original Language
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Overview

Description

The protagonists are three different people and, initially, we don’t know where they are. Suddenly, each one of them sees something in the distance that captures their attention: a big rock in one of the pieces, a warthog in another, and a big deer in the other. But instead of panicking, they take it calmly, beginning a chain of thoughts where they reflect with humour on the origin, size, nature and physical characteristics of the objects in front of them. After a while, we discover that the protagonists are drivers behind the wheel of their cars approaching three different obstacles, which they are able to avoid easily and with complete tranquillity. The LED Matrix headlights on their Audis illuminate all obstacles on the road in such advance and with such clarity that the driver has all the time in the world to react.

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