Cannes Lions
DDB MEXICO, Mexico City / VOLKSWAGEN / 2009
Overview
Entries
Credits
Description
We see a couple in a car who are on their first date and are talking about what they do for a living. The guy says he works for a refrigeration company and the girl appears fascinated because she is hearing something else - that he is a cardiologist. The guy insists he makes refrigerators for supermarkets and butcher shops, but in her mind he is a cardiologist whom people’s live's depend on, and starts to get excited. The image fades to black and we read “The Jetta syndrome”.
Similar Campaigns
12 items