Cannes Lions

Hello

DDB, Berlin / VOLKSWAGEN / 2018

Film
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Description

Open on what looks like a scene from a suspense movie. It’s night-time, and a mysterious old man is standing at a dark suburban crossroads, in front of his car with the engine still running.

“Hello?”, “Hellooo?” – he shouts, looking left and right. “Somebody there?”. But there’s no one in sight.

The man puts his ear to the ground, to make sure no one’s coming. The coast is clear. Pleased, he rushes into his old car and finally crosses the road... but only to stop just meters ahead, at the next crossroads. The old man steps out of the car and starts searching for pedestrians again. “Hellooo?!”

The film ends with a chart that explains the old man’s actions: There’s an easier way to check for crossing pedestrians. Pedestrian Monitoring from Volkswagen.

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