We took the consumption of only 3.9 ltr./100 km of the Polo BlueMotion as a core statement and developed a story around it. This is where the quote, “Filling stations now have to come up with some ideas”, came from. We made the claim come alive in the web special by using relevant radio and television commercials in which we showed filling station operators trying to convince Polo BlueMotions to fill up by conducting “flipped out” campaigns.The new Polo has been developed for people who want a powerful car with a modern design. They want a vehicle which is every inch a real car and not just a “funmobile”.