Cannes Lions

VW VEHICLE RANGE

DDB BERLIN, Berlin / VOLKSWAGEN / 2006

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Overview

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Overview

Outcome

Since the start of the campaign in February, we have been able to track an active interest in the special models based on the number of visits to our promotional website. From February 17, 2006 to March 4, 2006, the Golf Goal’s virtual showroom had 110,606 hits, the Golf Plus’ 46,119, the Polo Goal’s 125,503 and the Touran’s 90,153.

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