Cannes Lions
GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018
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The radio ad promotes the ACC system’s ability of „Looking ahead“. We transfered the functionality of the system into dialogues in which everyone already knows what comes next. In dramatic yet funny situations, we let all protagonists talk to each other in „Future II Simple“ – the only tense that can describe a completed action in the future, because everyone already knows what „will have happened“. Our protagonists use the Future II Simple as if it was the most common thing in the world.
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