PHASE 1 – GENERATING IDEAS: Ordinary members of the public could submit their designs to a special minisite on the official Skoda China website. They could be as wild or practical as they liked – this was their dream, modified Fabia. People could then vote on the official site for their favourite designs. The best three were selected to be actually built in the workshop.PHASE 2 – MAKING THEM REALITY: The three winners were paired with Skoda engineers who modified their Fabia with them. We created China’s first car modification show to let people across China experience this design and construction process online. One Fabia was made into a mobile wardrobe designed by a girl winner while a guy designed a Fabia to hold all of his extreme games equipment!

These amazing designs were then featured in magazines and taken on a roadshow so car fans could experience the Fabia’s limitless potential.

We received more than 3,000 design submissions during the first 2 weeks, ranging from the modest to the crazily idealistic. More than 280,000 votes were cast for the best ideas. The 14 videos in our online Car Modification show were viewed more than 4.5 million times – smashing industry averages! In 8 weeks, we had over 2 million visits to the campaign’s minisites, over 35,000 discussion threads in social media, and more than a million visits to the official Skoda website during the campaign. Fabia sales went up by almost 30%.