Cannes Lions

VW VEHICLE RANGE

TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006

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Overview

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Overview

Outcome

This action is part of a developing customer relationship program. In order to find out how this kind of actions are generally accepted, the addressee has been given the chance to order more wallpaper for free at 0800-VOLKSWAGEN. More addressees than expected took advantage of this chance, namely 35%.

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12 items

1 Cannes Lions Award
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2022, VOLKSWAGEN

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