Cannes Lions
PROXIMITY BBDO, Brussels / MERCEDES BENZ / 2008
Overview
Entries
Credits
Execution
The agency created a sales letter in reverse, so that you could only read it when reflected in the mirror. At a glance it was clear that the car it was selling could be as unique as the person you saw reflected in front of you.
Outcome
We're still awaiting final results for this mailing. However the client already decided to expand the mailing to owners of other Mercedes-Benz models.
Similar Campaigns
12 items