Machane Yehuda market is famous for its luscious fresh vegetables, and the quality of its food. It’s also a popular hangout for foodies, with many innovative dishes to try. This was the perfect place for Achla to challenge perceptions about beetroot. However, we also needed to overcome prejudice against packaged salads, so taking the salad out of the tub and serving it without the brand name was a great way to get customers to be more open minded.

One beetroot salad was sold every 15 seconds, and our stall became the hottest place in the market. It also made quite a buzz in the media.

Achla salads received a 36% boost in sales, for the very first time becoming category leader in grocery stores. Which just goes to prove that a packaged salad can be just as delicious as a fresh salad!