The snack market in the UAE is more cluttered than ever, with many new brands taking space in the supermarket aisles. The brief was to create a print campaign that would promote Cheetos Flamin' Hot, and demonstrate to consumers that the product, as the name claims, is indeed very spicy.

The two executions are both drawn and colored exclusively by hand, over the course of a month. Each character within the two bodies is carefully crafted with intricate, and often humorous details, creating hundreds of small yet endearing stories within the story. This was to stop people and make them really look at the ad to make our point, which is that mayhem will happen at impact.