Cannes Lions

CHOCOLATE MILKSHAKE

DIST CREATIVE, Oslo / TINE / 2011

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Overview

Entries

Credits

Overview

Execution

Our solution was to launch a location based Smartphone game – Cow-Shake. The game had a simple objective - shake the iconic LITAGO Cow for 20 seconds once an hour. You create your profile and invite 5 Facebook friends to act as your helpers. Each time one of your helpers shakes, you receive 10% of their points. And with the high score list you can compete with your Facebook friends and everyone else for that matter. By completing various challenges throughout the game you could unlock as many as 59 different badges. For example one were you had to visit an airport within 6 hours and shake your phone for 20 seconds.The game was also fully integrated with LITAGOs Facebook page. Each day we revealed hints on where you could shake your phone to receive special badges – Just like an old fashioned treasure-hunt!

Outcome

- During the campaign we gained 36,000 new fans on Facebook (Norwegian population only 4.8 million people) and an astonishing 70,000 posts were made by our followers.- The application became the most downloaded game on iTunes Norway, with 27,000 downloads during the campaign.- 223,661 shakes in total, and the average time spent on site was 23 minutes.

During the campaign, the sales of LITAGO products increased 28.9% compared to the previous year. And the new Litago milkshake stood for 10% of the sales, which is extremely good for a new product launch.

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