Cannes Lions
TRY ADVERTISING AGENCY, Oslo / TINE / 2011
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In two films we meet Mr Melk, Tine Milk´s new spokesperson. He shows up unexpectedly at different places where kids do crazy tricks in front of camera. One where a boy is making a ping pong ball jump by flexing his abs and one where a gang of youths is doing wall flips in a hotel lobby. Mr Melk applauds of course, and explains the importance of drinking milk if you want a better body. As he speaks he does the same trick, but performs it a little better, of course, after all he drinks a lot of milk.
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