The idea: Let the cows decide the next flavour!A field was divided into 25 squares, each square representing a different flavour. These flavours were picked up front by LITAGO's fans on Facebook.Ten real cows lived on this field for five days. The square in which the cows spent the most time would become the next LITAGO flavour.We broadcasted live so you could follow your favourite cow and flavour live, either on the website or on your Smartphone. We tracked the exact position of each cow, and they tweeted about its activity and its location when it moved from one square to another. Each day we ran a different activity on the field to attract or distract the cows. The fans could vote on which square the various activities would take place to influence the cows' decision.And the next LITAGO flavour is: Rice Pudding

The objectives were all about creating buzz and top of mind. And we did.- After the launch, blogs and social media exploded with talk about the campaign. The campaign also got massive attention in traditional media.- The campaign got more media attention than any other LITAGO campaign that came before it.By the end of the campaign, sales numbers for LITAGO's Original Chocolate Milk were higher than ever before, and over the past two years the sale has increased from €10.2 MILL to €30.7 MILL a year (201%).