Cannes Lions

The Astronaut

TRY/APT/POL, Oslo / TINE / 2016

Film
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Description

Norvegia is Norway’s best selling cheese, and has had the the slogan "Some relationships last forever" for more than a decade.

What looks like a man picking up a young and beautiful woman in a bar turns out to be a long-time married couple on an adventurous date.

The man has gone to extensive lengths in posing as an astronaut, before their little role-playing game comes to to a screeching halt when the babysitter calls with the news that their child has fallen ill and the playful date ends.

The film concludes with the brand’s slogan “Some relationships lasts forever” and the added line “At least if you add some spice”, introducing the two new flavors “Norvegia Paprika” and “Norvegia Pepper”.

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