Cannes Lions

Unicer's 125th Anniversary Exhibition

OMDESIGN, Matosinhos / UNICER / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

A “maze” was created, transporting visitors from 1890 to 2015. The maze is made up of several spaces laid out in chronological order and decorated in the style of the different periods, reflecting the past and the present and projecting the future of the company, which is now present in several countries on the five continents.

Execution

Its history and progress over the years can be felt through all different spaces. A prominent place has also been set aside for the people who were fundamental to the various phases the company went through during its 125 years in business and who actively contributed to the success of Unicer in Portugal and in the world.

This exhibition also holds a wealth of stories, interesting facts and advertising campaign pictures about the different brands that make up Unicer’s vast portfolio, as well as some old objects. The main events that indelibly marked the company and its brands are always highlighted.

Outcome

Thanks to this “125 years building the future” exhibition, Unicer celebrated with all team its 125th anniversary in an original way, which proved to be a successful internal communication tool.

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