Infomercials covering the event, transmitted from satellite, with just 3 hours delay, opened the commercial break of the leading Portuguese news TV program, in such a way that gave the feeling that the news program was still on. During 3 days (before-during-after the event), interviews, “the making of” and “the best of” 45 seconds news reports transmitted the emotions live from the event. A breakthrough result - an alcoholic drink brand on air before 10.30pm.

32% of global TV universe (2.9 million individuals) were reached in just 3 days. The press covered this innovative advertising solution.