Cannes Lions
RSA FILMS, Los Angeles / MARTINI / 2015
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The Martini BEGIN DESIRE film is set and defined by the Italian city of Rome. In a metaphor for the youth of Europe, a young waitress puts her apron aside and goes in search of her desires, joining a throng of other youth in a movement of hope. She then takes a special bullet train to her future, all guided by a mysterious force - the spirit of Martini, an apertif that is the Provocateur of Desire.
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