Cannes Lions

BEHAVIOUR AWARENESS

BBDO GERMANY, Dusseldorf / DEUTSCHER CARITASVERBAND / 2009

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"Social manners for a better society” asks to reflect our very personal dealings with people on the fringes of society.

In the TVC we meet a homeless man in nameless places. Nobody recognizes him as a human being, everybody reacts to his ragged exterior only. Thus he experiences ignorance, refusal, aggression - until a little girl crosses his path. Looking changes into realizing, and she gives him a delicate smile. Then her mother pulls her away. Our man is alone again and still without home, but no longer without dignity. “Deep in our hearts we all know what is right”.

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