Cannes Lions

Behind the Mac—Students

TV TOKYO CORPORATION, Tokyo / APPLE / 2020

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Overview

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Credits

Overview

Execution

“Behind the Mac - Students” is a film, part of a campaign targeting students, that pays homage to the characters in Japanese anime that live their daily adventures with the help of a Mac. Made entirely from found footage it brings together heroes from classic, famous and niche anime films.

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2023, APPLE

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