Open brief short film, to shoot entertainment fiction on a Samsung Phone, showcasing the phone’s capabilities.

The production aimed to shoot as much in camera as possible with no VFX, capturing both urban and naturalistic cinematic vistas, both indoors in confined spaces and outdoors in open countryside. We wanted to show that any filmmaker, with access to a Samsung S23, can shoot like the greats. To appeal to a younger demographic the film features an original spoken word poem from Barbican Young Poet, Royal Court Writer’s Group, and Soho Theatres Writers Lab alum Jeremiah 'Sugar J' Brown. The recital of Us from the British-Jamaican writer demands something that we are all entitled but few achieve - freedom.

To launch the new Galaxy S23 Ultra series, Samsung wanted to pair with a world-class director to showcase the superior S23 camera capabilities for a tech-savvy audience. The brief was simple and open. Create a short entertainment film for an online audience shooting on only the S23, showcasing the new nightography powers, 200MP sensor, and integrated RAW shooting that supports 50MP footage.

For community building, the premiere of the film was preceded by a BTS short, allowing the director to detail his process, removing any mystique from the filming process, engaging the audience, and to showing that the film was indeed shot all in phone with no CGI.

To capitalise and adapt to the camera's capabilities all creative development and production was handled by our production team. Internal shots were utilised in confined spaces to illustrate the advantages of using the S23 over more traditional cameras for feature film. This was also reiterated in the BTS film. The production had to take place in a real environment to ensure as much was shot in camera as possible. The film shot over three days with a full production crew.

The film premiered at a live launch event for the Samsung Galaxy S23 in San Francisco. Shortly after, the film went live online the official Samsung Galaxy YouTube with a global roll out across different regional Samsung channels. The film was viewed over 14 million in the first week, and secured global press coverage in tech and creative publications. The Samsung subscriber base were overwhelming positive in their response, praising the cinematic nature of the film, and the capabilities of the S23 with a Hollywood director, inspiring a new generation of filmmakers.