Cannes Lions

SAMSUNG GREEN MEMORY

NINEFIVE, Seoul / SAMSUNG / 2013

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In 2013, Samsung Semiconductor launched ‘Green Memory’ to highlight the energy efficiency of their next-generation products. Ninefive translated dense technical data of performance, efficiency, and productivity improvements into a strong message of how green memory technology efforts help heal the planet. Using intuitive infographics of rhythmic motion and sound tied to actual data, we successfully executed video production from concept to completion to effectively communicate our client’s green credentials.

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