Cannes Lions

BEIJING SUBWAY

GREY GROUP CHINA, Beijing / SUBWAY RESTAURANTS / 2015

Awards:

6 Silver Cannes Lions
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"Traffic congestion is a major problem in Beijing. And Chinese Mayors and the Beijing Subway urge car owners to use public transportation instead. The rapid increase of automobiles seems to be overwhelming in Beijing as incomes increase, while prices of automobiles decrease. Already, Beijing's emergency medical centres have begun sending paramedics by motorcycles, instead of ambulances, to manoeuvre through stalled traffic." - News Source from Scientific American.

The work demonstrates how public transportation is the best option to get you to your desired location faster, by featuring even emergency and express services such as firemen, paramedics and pizza deliverymen relying on the Beijing Subway to respond to their urgent call of duty.

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