Cannes Lions

Believe In Me - Gymnast

FCB INFERNO, London / BARNARDO'S / 2017

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Film
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Overview

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Overview

Description

The following film is shot in one take, and inspired by true events.

We open in an empty bar. Glasses line the tables. Smoke rises from ashtrays. A fruit machine plays in the corner. A 14-year-old girl steps into the room. She knows this place well. This is where her dad drank. She takes it all in, but rather than tears in her eyes, we see resilience.

Set to ‘Joy Division - Atmosphere’ she begins to exorcise her past through gymnastics. Using every inch of space, this is her stage to show the world what she’s made of.

Her backstory is emphasised with titles “I am not my dad”, “I am not the fear he’d come home”. But as the story progresses, so does her determination; “I am free”, “I am alive”.

We see a powerful portrait as she looks to camera. A title appears: “BELIEVE IN ME”.

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